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UK budget 2017 will stifle enterprise

  • March 8, 2017

  • Matthew Revell

  • General

Plans for higher taxes for self-employed workers could lead to the stagnation of enterprise. That’s the view from the entrepreneur behind Hoopy and Location: remote – an event dedicated to supporting freelancers across the UK. Matthew Revell said today’s announcement from the Chancellor would discourage people from taking the leap into freelance working, despite the new digital […]

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A conference for remote workers

  • February 8, 2017

  • Matthew Revell

  • Events

More than four million people now work from home in the UK. Whether freelance consultants or full-time employees, an increasing number of people work remotely. Despite it becoming more popular, it seems that every individual and every company handles remote working their own way. That’s why we’re launching Location: remote, a conference about remote working, that is […]

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The software developer’s customer journey

Storytelling seems to be hardwired into the human brain. Thanks to Joseph Campbell and others, we know that a handful of story shapes appear repeatedly across time and cultures. The story of how someone comes to choose a particular product is one of the most important things a marketer can know. From first awareness through to buying […]

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Welcome to the Hoopy blog

  • September 1, 2016

  • Matthew Revell

  • General

Thanks for stopping by the Hoopy blog! Hoopy is a consultancy that helps companies who have products that are targeted at software developers. If you have a developer-targeted product then you can’t use the same old marketing you’ve tried before. Developers are cynical and yet follow technology fashions. They work with facts, not fluff. They expect honesty […]

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