The developer relations and experience consultancy

We help companies to understand and work with software developers

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Developer Relations and Marketing

Work with us to build awareness, drive adoption, and nurture community for your developer-targeted products. Whether you're starting from scratch or levelling up, we can help with strategy, training, audits, and execution.

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Developer Experience

Are you putting barriers in the way of developers evaluating and learning your product? We can identify and help you fix problems with your developer experience through audits, research, and execution support.

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Research and Analysis

Need to know how developers think about a particular topic? Or do you want research-backed guidance on the best way to run your dev rel program? Work with Hoopy to uncover the insights your program needs.

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The Hoopy team was awesome to work with, keeping us regularly updated and engaging stakeholders across multiple levels to ensure their review was widely understood. Thanks to their expertise and valuable insights, we’ve been able to take our developer experience to the next level.

Dan Young, GM, Xero Developer Platform


Hoopy is a trusted partner who really understands and knows the developer space. They have been invaluable in helping us to better present content, capture data, and do analysis. It is rare to get such a strategic, developer-centric vendor.

Jennifer Hooper, Senior Director, Technical Product Marketing, Content, and Brand


Hoopy made us answer the most uncomfortable yet the most essential questions about our dev rel strategy. In just a few days, they were able to make very accurate and insightful observations about our business and give us appropriate recommendations. Thanks to Hoopy’s unbiased approach and endless determination, we were able to come up with a solid vision, narrow down the focus of our team, say ‘no’ to plenty of activities, and give our work meaning again. Hoopy are a very kind and very thoughtful bunch of people who I’d be glad to collaborate with again in the future.

Petr Svhilik, Head of Developer Relations


Hoopy helped us to build our developer platform right from the beginning, providing invaluable advice and training on developer experience, developer marketing and community strategy. As a result, thousands of developers around the world have discovered the program, connected and built innovative travel applications using our open APIs.

Alvaro Navarro, Developer Advocate


Resources for the dev rel community

Made by is the home of dev rel news, learning, and opinion. With articles, videos, and more, it serves those new to the developer relations as well as experienced professionals looking to learn more.

The State of DevRel 2020 provides insights into how developer relations professionals think about strategy, budgets, tactics, Covid-19, and more.

We'd love to chat about how we can work together.

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