Who we are

We are Hoopy. Our job is to help you understand, reach and work with communities of software developers.


Hoopy is a strategic consultancy that specialises in developer relations, developer experience and developer marketing. Our clients collaborate with us because, as developers turned consultants, we offer an authentic insight into the way developers think and work.

We'd love to talk to you about helping with your developer relations strategy.

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Matthew Revell

Matthew Revell

Founder and Consultant

Before Hoopy, Matthew spent over a decade building developer relations and marketing strategies for companies including Couchbase, Basho and Canonical. Today, he brings that experience to help clients build sustainable long-term developer outreach programmes.

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Yelena Jetpyspayeva

Yelena Jetpyspayeva

Consultant

Before joining Hoopy, Yelena established and ran the BEM developer relations programme for Yandex in Moscow. Today she is based in Amsterdam, from where she works with Hoopy customers globally to build their developer relations programmes.

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Dave Hughes

Dave Hughes

Design Lead

Dave is a multi-discipline graphic designer who works with Hoopy's clients to create intuitive and visually beautiful developer experiences.

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Charlie Edwards

Charlie Edwards

Client Relations Executive

Charlie works with Hoopy's clients to ensure they're getting precisely what they need. He's your first point of contact for anything to do with Hoopy's consultancy work.

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Lucy Dunn

Lucy Dunn

Events and Marketing Coordinator

Lucy looks after Hoopy's events, including the DevRelCon and DevXcon series. Before joining the Hoopy team, Lucy spent several years in marketing and PR.

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Lyne Looker-Revell

Operations

Lyne runs the operations side of Hoopy, bringing a wealth of experience having previously run finance for a software development house.

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Leslie Hawthorn

Leslie Hawthorn

Advisor

An internationally known developer relations strategist, speaker and author, Leslie Hawthorn currently works as a Senior Principal Technical Program Manager on Red Hat’s Open Source Team. She is an advisor to Hoopy.

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Cristiano Betta

Cristiano Betta

Associate

Cristiano is an industry expert on Developer Experience design. He has worked as a Senior Developer Advocate at PayPal, and has over ten years of software engineering experience. He works with Hoopy on DX strategy, audits, and design.

Get in touch today to book your initial conversation.

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