Who we are

We are Hoopy. Our job is to help you understand, reach and work with communities of software developers.


Hoopy is a strategic consultancy that specialises in developer relations, developer experience and developer marketing. Our clients collaborate with us because, as developers turned consultants, we offer an authentic insight into the way developers think and work.

We'd love to talk to you about helping with your developer relations strategy.

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Matthew Revell

Matthew Revell

Consultant

Developer Relations and Marketing

Before Hoopy, Matthew spent over a decade building developer relations and marketing strategies for companies including Couchbase, Basho and Canonical. Today, he brings that experience to help clients build sustainable long-term developer outreach programmes.

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Cristiano Betta

Cristiano Betta

Consultant

Developer Experience and Relations

Cristiano is an industry expert on Developer Experience design. He has worked as a Senior Developer Advocate at PayPal, and has over 10 years software engineering experience. At Hoopy he provides clients with DX strategy, audits, and design.

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Lyne Looker-Revell

Operations

Lyne runs the operations side of Hoopy, bringing a wealth of experience having previously run finance for a software development house.

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Lucy Dunn

Lucy Dunn

Events and Marketing Coordinator

Lucy looks after Hoopy's events, including the DevRelCon and DevXcon series. Before joining the Hoopy team, Lucy spent several years in marketing and PR.

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We're hiring!

Want to help make developers lives better? We're looking for full-time and freelance people to join us.

Hiring: Developer Relations Consultant

We're also looking for freelance writers and consultants. Press the button below to get in touch.

Get in touch today to book your initial conversation.

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