Founder and Consultant
Before Hoopy, Matthew spent over a decade building developer relations and marketing strategies for companies including Couchbase, Basho and Canonical. Today, he brings that experience to help clients build sustainable long-term developer outreach programmes.
Before joining Hoopy, Yelena established and ran the BEM developer relations programme for Yandex in Moscow. Today she is based in Amsterdam, from where she works with Hoopy customers globally to build their developer relations programmes.
Dave is a multi-discipline graphic designer who works with Hoopy's clients to create intuitive and visually beautiful developer experiences.
Client Relations Executive
Charlie works with Hoopy's clients to ensure they're getting precisely what they need. He's your first point of contact for anything to do with Hoopy's consultancy work.
Events and Marketing Coordinator
Lucy looks after Hoopy's events, including the DevRelCon and DevXcon series. Before joining the Hoopy team, Lucy spent several years in marketing and PR.
Lyne runs the operations side of Hoopy, bringing a wealth of experience having previously run finance for a software development house.
An internationally known developer relations strategist, speaker and author, Leslie Hawthorn currently works as a Senior Principal Technical Program Manager on Red Hat’s Open Source Team. She is an advisor to Hoopy.
Cristiano is an industry expert on Developer Experience design. He has worked as a Senior Developer Advocate at PayPal, and has over ten years of software engineering experience. He works with Hoopy on DX strategy, audits, and design.